Nickelodeon and Viacom Consumer Products (NVCP) today confirmed that the first flagship Nickelodeon Store will open to the public in one of London’s premier tourism and retail destinations, Leicester Square, on Saturday 30th May 2015. The Store is owned and operated by Entertainment Retailer Limited, a subsidiary of Summit Retail International and a division of Entertainment Retail Enterprises. It will be the sixth retail store launched to date and the first store to open in Europe.
“The launch of the first flagship Nickelodeon Store and the first flagship store in Europe is a tremendous brand building opportunity for Nickelodeon and is true to our mission to create surprising and playful experiences everywhere kids and families go,” commented Ron Johnson, Executive Vice President, NVCP. “The Nickelodeon London flagship store will offer a unique Nickelodeon experience and personal touch point for fans from around the world.”
Spanning two floors and more than 4500 square feet, the store will offer kids and families the opportunity to experience and interact with one of the world’s leading children’s brands as well as Nickelodeon’s beloved properties including global animations SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Nick Jr. pre-school hit, Dora the Explorer, in an exciting, tangible way currently unavailable in London.
“We are thrilled and honoured to partner with Nickelodeon and Viacom Consumer Products in opening the first Nickelodeon flagship store in London. This location is optimal and the store is the perfect benchmark for the creation of future Flagship locations in key global territories,” said Tina Calvo, CEO of Entertainment Retail Enterprises.
The Nickelodeon store will feature state-of-the-art multimedia and interactive elements. The store presents a glass frontage of 1250 square metres looking out onto Leicester Square with 40 LCD screens within the store creating a compelling showcase for The Nickelodeon brand. The product range within the store will feature a broad array of more than 600 products across all key categories with 80% of store product created by Entertainment Retail Enterprises in partnership with Nickelodeon and exclusive to the Nickelodeon Stores. The Leicester Square store will also include London-limited lines as well as product from a selection of global NVCP licensees.
Bursting with technology and interactive content, specially designed in-store zones will bring Nickelodeon’s world famous characters and properties to life. A green slime staircase will take shoppers up to Bikini Bottom where they can come face to face with the world’s favourite sponge in daily meet and greets with a life-size SpongeBob SquarePants costume character. Additionally, the store will offer a preschool zone, a New York City skyline graffiti-decorated Teenage Mutant Ninja Turtle area, and Union Jack-branded gifting, stationery, apparel, homeware and souvenirs. Recognising London as the world’s most global city and Leicester Square as a top tourist attraction with projected tourist footfall set to hit 18 million in 2015, the store’s 70-strong staff will provide capability in at least twelve different world languages. The store will open daily from 10am-9pm with extended operating hours in the evening at weekends.
To date, Nickelodeon and SRI have together launched five retail stores in Panama, Saudi Arabia (2014) and Honduras (Feb 2015) with more stores scheduled for late 2015/2016.
Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family. It has built a diverse, global business by putting kids first in everything it does. The company’s portfolio includes television programming and production around the world, plus special events, consumer products, digital offerings, recreation, books, feature films and pro-social initiatives. Nickelodeon's brands are seen globally in more than 500 million households across more than 130 territories, via more than 70 locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms.
About Entertainment Retail Enterprises
Based in Orlando Florida, Entertainment Retail Enterprises has over 25 years experience in brand building, creating cross category merchandise solutions and compelling retail environments with premium global brands, The global distribution platform enables consistent brand delivery that encompasses turnkey shop-in-shop solutions, on line stores and branded retail stores.