Info
New York | Published on: June 2, 2015
Social media pitch
When words aren't enough - Say It In Song! #MTV http://pr.co/p/0029jl
Summary
MTV announced today the greenlight and production of a new international show Say It In Song, a music-driven social series hosted by Grammy-nominated performing artist Redfoo that proves music really is the universal language.
Details

Spotlighting music’s unique ability to connect people in an emotional and powerful way, Say It In Song is about people using specific songs to get an important message across to someone else through a variety of highly creative surprise musical capers, from elaborately choreographed dance routines, to intimate serenades, homemade music videos, musical pranks, and more. The audience will be given the backstory and will be privy to the planning of the ‘caper’ before witnessing the final surprise and the resolution. Stakes, drama, intensity, humour and heart will brand each episode. Host Redfoo and the MTV production team will be on hand to plan out the best way to make the statement with maximum impact.

Created in partnership with DiGa’s Tony DiSanto, Say It In Song presents a unique concept and format, inspired by film scenes such as John Cusack with the Boombox in Say Anything, or Justin Timberlake surprising Mila Kunis with a flash mob set to Closing Time by Semisonic. Say It In Song has all the excitement and surprise of the hidden camera caper-like Punk’d mixed with the drama and emotional story-telling of Made.

The social series – part of the reality-based genre that blurs the boundaries between platforms – is currently in production in New York Tri-state area and Los Angeles. The 18-episode first season is set to air across MTV’s international channels from August 2015.

“Music has always provided a soundtrack to the most important and memorable events in young people’s lives. Say It In Song will bring those pivotal moments to life in a whole new way, capturing the buildup, the emotions, and sometimes the fall out.” – Bruce Gillmer, Executive Vice President of Talent and Music Programming/Events, Viacom International Media Networks (VIMN).

“This series taps into the idea of music as the universal language that can connect people and convey thoughts and feelings in a way that words alone just can't. That central idea, plus great memories of iconic music movie moments and the current trend of people using music in digital shorts to say everything from ‘marry me’ to ‘I quit’, came together to create Say It In Song. As an ex-MTV’er, I’m excited to be making a music show for the network, and that I get to do it with Bruce Gillmer who has an inspiring vision for the international brand.” – Tony DiSanto, Executive Producer and CEO and Founder, DiGa.

Say It In Song is Executive Produced by Tony DiSanto through DiGa. Additional Executive Producers include Bobby Maurer, PJ Morrison and Andrew Jameson. Executive Producers for MTV International: Bruce Gilmer and Elyse Zaccaro.

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About MTV

MTV is the world’s premier youth entertainment brand.With a global reach of nearly 785 million households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all platforms.

About DiGa
DiGa is a multi-genre and platform production company, owned by Tony DiSanto and ITV Studios, focused on creating, developing and producing cable and broadcast reality and scripted series and films, as well as books and digital content in a variety of formats. Since its launch in January 2011, DiGa has worked in a variety of genres across a number of networks including A&E, CW, History, Lifetime, CMT, MTV, NBCU Studios, VH1, Bravo, ABC Family and Oxygen. For more information visit www.digallc.com

Quotes
“Music has always provided a soundtrack to the most important and memorable events in young people’s lives. Say It In Song will bring those pivotal moments to life in a whole new way, capturing the buildup, the emotions, and sometimes the fall out.”

— Bruce Gillmer, Executive Vice President of Talent and Music Programming/Events, Viacom International Media Networks (VIMN)
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