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London / New York | Published on: February 27, 2014
Social media pitch
#MTV’s daring new dating series #ExOnTheBeach to premiere internationally this spring. Follow @MTVex for more http://pr.co/p/001itm
Summary
MTV, the world’s premier youth entertainment brand, presents Ex on the Beach, the provocative new dating series that’s sure to have audiences around the world on the edge of their seats. Sun soaked beaches, bronzed bodies, sexy singles ready to mingle – sounds like a recipe for a good time! So what could possibly go wrong? Ex on the Beach will debut this spring across MTV’s international network of more than 60 channels across Europe, Asia, Africa, Latin America and Australia.
Details

London / New York, 27th February 2014 – MTV, the world’s premier youth entertainment brand, presents Ex on the Beach, the provocative new dating series that’s sure to have audiences around the world on the edge of their seats. Sun soaked beaches, bronzed bodies, sexy singles ready to mingle – sounds like a recipe for a good time! So what could possibly go wrong? Ex on the Beach will debut this spring across MTV’s international network of more than 60 channels across Europe, Asia, Africa, Latin America and Australia.

When eight smoking hot single guys and girls arrive in paradise with the expectation they are in for a holiday romance as part of a new MTV dating series, the last thing they expect is an untimely blast from the past. Just as the singles get off to a sizzling start, their dream scenarios quickly sour when ex-boyfriends and ex-girlfriends begin to appear unexpectedly.Slowly, reality sets in but no one knows – whose ex is next?

Drama unfolds as each ‘ex’ arrives with unique intent; from exes who won’t let their beloved move on, to those exacting revenge from a painful and ugly break up, to hopefuls determined to win back the objects of their affection. But with new relationships already blossoming between the singles, the path of true love runs anything but smoothly. Forget love triangles – this is a tangled web of love and loathing.

Crossing over from MTV’s international hit series Geordie Shore, the notoriously feisty Vicky Pattison is one of four hot, single ladies to be featured in Ex on the Beach. Reality fans around the world have followed her turbulent on again, off again romances, and recall her break up with ex-boyfriend and fellow Geordie Shore star, Ricci Guarnaccio. But Vicky got right back in the saddle when she met the super sexy Dan Conn during the Geordies’ visit to Australia. So which of her exes will come back to haunt her? How will she react? If experience is anything to go by, not without plenty of drama, fireworks, and a host of interesting language!

“MTV’s latest spin on the reality genre, Ex on the Beach, has all the elements we know our audience loves,” said Kerry Taylor, SVP, Youth and Music for Viacom International Media Networks and SVP, General Manager, MTV UK. “It’s a glamorous mix of fun, sun and young love – with a generous dose of humour on top. Ex on the Beach has its own kind of attitude – it’s suspenseful and cheeky and a little bit naughty.”

One thing’s for sure – Ex on the Beach promises to be an emotional rollercoaster of surprising twists, scorching passion, rekindled flames and cringe-inducing moments.

Ex on the Beach is produced for MTV UK by Whizz Kid Entertainment and has been shot on location in southern Europe. Ex on the Beach is commissioned by MTV UK’s VP, Production, Steve Regan, and executive produced by Regan and Lisa Chapman and Suzanne Readwin for Whizz Kid Entertainment.

To keep up with all things Ex on the Beach, follow us on Twitter & Instagram @MTVEx, and at Facebook.com/MTVEx

ENDS

About MTV

MTV is the world’s premier youth entertainment brand.With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms.

Quotes
“MTV’s latest spin on the reality genre, Ex on the Beach, has all the elements we know our audience loves,” said Kerry Taylor, SVP, Youth and Music for Viacom International Media Networks and SVP, General Manager, MTV UK. “It’s a glamorous mix of fun, sun and young love – with a generous dose of humour on top. Ex on the Beach has its own kind of attitude – it’s suspenseful and cheeky and a little bit naughty.”

— Kerry Taylor, SVP, Youth and Music for Viacom International Media Networks and SVP, General Manager, MTV UK