Info
New York / London | Published on: March 4, 2014
Social media pitch
Do your parents clash with your other half? MTV can relate! #SleepingWithTheFamily premieres Monday 24 March http://pr.co/p/001j5x
Summary
Tackling a topic audiences around the world can relate to, MTV introduces the brand new docu-series Sleeping with the Family, which explores the challenges of navigating young love – and the sparks that fly when partner and parents collide. Contrasting two sets of rules, two ways of living and two generations with explosive results, Sleeping with the Family delves into the universal dilemma of dating when parents disapprove and the relatable drama that ensues. Sleeping with the Family is set to premiere on Monday, 24th March* on MTV.
Details

New York / London, Tuesday 4th March 2014 – Tackling a topic audiences around the world can relate to, MTV introduces the brand new docu-series Sleeping with the Family, which explores the challenges of navigating young love – and the sparks that fly when partner and parents collide. Contrasting two sets of rules, two ways of living and two generations with explosive results, Sleeping with the Family delves into the universal dilemma of dating when parents disapprove and the relatable drama that ensues. Sleeping with the Family is set to premiere on Monday, 24th March* on MTV.

In each 60-minute episode of Sleeping with the Family, a young couple agrees to live with one set of in-laws and abide by their laws for one week. But the “my house, my rules” scenario is soon turned on its head, as parents are made to live the following week under the rules of the new generation.

Though family tension plus relationship drama can be a recipe for conflict, Sleeping with the Family explores how seeing things from another perspective can result in newfound respect, understanding and closer family ties. The truth is, there’s more to everyone than meets the eye.

Sleeping with the Family is executive produced by Andrea Speziale-Bagliacca and Ilya Colak-Antic for MTV and Thomas Benski and Misbah Alvi at Pulse.

*Check local listings.

Introducing the Sleeping with the Family ‘Rule Switcher’ site

Set to launch on Monday 10th March 2014

To celebrate the launch of Sleeping with the Family,MTV’s World Design Studio has developed an interactive microsite, Rule Switcher, where users will be able to control and manipulate their viewing experience on their personal computer by using their bedroom light switch and a webcam.

With the flick of a switch, users can control whether the young couple on their screen are behaving in a way their parents would approve of, for example doing homework or tidying their bedroom…or if they’re getting up to no good in the dark.

Using tailored software to analyze the average luminance in the image captured via the user’s webcam, the Sleeping with the Family Rule Switchersite lets users decide whether they prefer to live by #KidsRules or #ParentsRules.

From March 10th go to http://ruleswitcher.mtv.com/to visit the Sleeping with the Family Rule Switcher’ microsite.

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About MTV

MTV is the world’s premier youth entertainment brand.With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms.

About Pulse Films

Founded in 2005, Pulse Films is an internationally recognized TV, Film, Music and Content Company with offices in London, New York, Los Angeles & Paris.Pulse has quickly established itself as an innovative and dynamic new voice within the media and creative industries through its awarding-winning feature-length Film slate & TV programming across factual entertainment formats, reality and documentary.Pulse is currently in production in both North America & Europe on several major primetime projects to launch in 2014.Fast Company recently named Pulse as the 4th 'Most Innovative Global Company' in music, just behind YouTube & Spotify. http://www.pulsefilms.com