LONDON, 7th July 2014 – MTV has today announced the launch of Your MTV Top 20, aiming to be the world’s most comprehensive weekly music video chart and the only one ultimately determined by fan interaction via social and digital media.
The Your MTV Top 20 chart will be compiled based on fan interactions with the week’s most popular global music videos from MTV’s own websites and apps, social media, and data from industry-leading music intelligence platform and Spotify subsidiary, The Echo Nest. Your MTV Top 20 will specifically leverage The Echo Nest’s “artist and song hotttness” data to track popularity and trending metrics of music across a variety of sources across the web.
Each week MTV will curate a shortlist of the most played videos from more than 60 MTV branded music TV networks across 160 countries around the world. As fans view or stream these videos on MTV’s dedicated chart website, www.yourmtvtop20.com, or via third party platforms, and like, share, tweet and vote for their favorites via social media, their activity will influence the rankings of Your MTV Top 20 and ultimately define the top 20 hottest videos from around the world each week.
The chart will update every five minutes right up until the weekly publish at midday U.S. time/ 5pm UK time each Monday. The first weekly Your MTV Top 20 chart will be published today (7th July).
The chart website, www.yourmtvtop20.com, will be accessible in English, German, Italian, Spanish and French, with more languages to follow. It will also be fully adaptive for access via mobile or tablet and have inbuilt share and social functionality.
“Music videos are hotter than ever and fans have a huge appetite for them across MTV’s platforms,” said Bruce Gillmer, EVP, Music, Talent Programming and Events, Viacom International Media Networks (VIMN). “They’re also highly competitive via social media when demonstrating their allegiance to their favorite artists. Entry onto the Your MTV Top 20 chart will be gained through MTV’s ‘most played’ videos as programmed by our music and talent teams around the world. Your MTV Top 20 is a fantastic new vehicle for fans to interact with and view videos from MTV’s biggest global artists.”
Philip O’Ferrall, SVP, Digital, VIMN, added: “MTV is uniquely well-placed to deliver such a comprehensive global music video chart powered by social media – we’re one of the world’s most social entertainment brands with unparalleled multi-platform reach when it comes to music video content.”
Your MTV Top 20 is intended to build on MTV’s success in driving record levels of engagement with music fans via social media, including last summer’s #MTVHottest competition in the UK, which generated 166 million tweets and led to an increase of +22% in viewing across MTV UK’s music channels; and, the 2013 MTV EMA, which generated 323 million online votes and 59 million mentions via social media, a year-on-year increase of more than 600%.
To view the promo for Your MTV Top 20, click here.
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MTV is the world’s premier youth entertainment brand.With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms.