Info
London / New York | Published on: August 26, 2014
Social media pitch
MTV launches #MTVBreaks, giving fans life-changing opportunities to work on @MTVEMA and other MTV events http://pr.co/p/001sfn
Summary
Launched on 23rd August 2014, MTV’s new international multi-platform campaign MTV Breaks is giving talented MTV fans around the world the chance to kick-start a career in the creative industries by offering unprecedented opportunities to work on its high-profile entertainment events.
Details

Launched on 23rd August 2014, MTV’s new international multi-platform campaign MTV Breaks is giving talented MTV fans around the world the chance to kick-start a career in the creative industries by offering unprecedented opportunities to work on its high-profile entertainment events.

  • Starting with the 2014 MTV EMA in Glasgow on 9th November, MTV Breaks is offering big ‘breaks’ to three talented, young creatives who will win the opportunity to work as a photographer, costume designer or camera operator at this year’s show. The selected candidates will be mentored at the show and subsequently by industry experts and will have their work featured on MTV channels and platforms the world over.
  • Young adults aged 18 to 26-years-old can apply by posting an image or video to Instagram tagged with #MTVBreaks and either #Photographer, #Designer or #Cameraperson. For more information on how to enter, visit mtvbreaks.tv. The deadline for entries is 19 September.
  • The campaign offers online resources at mtvbreaks.tv and will also host a series of free workshops in Glasgow around the 2014 MTV EMA in November.
  • Similar opportunities will be offered in future at other high-profile MTV events.
  • “We’re so excited to introduce MTV Breaks to our fans around the world,” said Georgia Arnold, Senior Vice President, Social Responsibility, Viacom International Media Networks. “Young people around the world are increasingly concerned about their futures, which is why we’re making youth employment a focus of our pro-social strategy. MTV is uniquely well-positioned to help unlock the passion and creativity of our audience by providing them with an amazing platform for their talents and connecting them with some of the best available expertise from across the creative industries.”

Click here to download the MTV Breaks promo video

Artwork is available via the following FTP:
ftp://ftp.viacom.com
Username: vimn_comms_external
Password: yy2014jamjam

MTV and youth employment:

Much more than a one-off event, MTV Breaks is the new umbrella brand for all content and initiatives from MTV intended to address the issue of youth employment, including a variety of apprenticeships and paid internships that it offers in key markets around the world.

About MTV:

MTV is the world’s premier youth entertainment brand.With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people.  MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile.  Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms. 

Quotes
“We’re so excited to introduce MTV Breaks to our fans around the world. Young people around the world are increasingly concerned about their futures, which is why we’re making youth employment a focus of our pro-social strategy. MTV is uniquely well-positioned to help unlock the passion and creativity of our audience by providing them with an amazing platform for their talents and connecting them with some of the best available expertise from across the creative industries.”

— Georgia Arnold, Senior Vice President, Social Responsibility, Viacom International Media Networks
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