SPARKS FLY AS YOUNG COUPLES AND PARENTS COLLIDE ON ‘SLEEPING WITH THE FAMILY’
Brand new docu-series ‘Sleeping with the Family’ premieres on MTV Monday 24th March
04 MARCH 2014, NEW YORK / LONDON
SummaryTackling a topic audiences around the world can relate to, MTV introduces the brand new docu-series Sleeping with the Family, which explores the challenges of navigating young love – and the sparks that fly when partner and parents collide. Contrasting two sets of rules, two ways of living and two generations with explosive results, Sleeping with the Family delves into the universal dilemma of dating when parents disapprove and the relatable drama that ensues. Sleeping with the Family is set to premiere on Monday, 24th March* on MTV.
New York / London, Tuesday 4th March 2014 – Tackling a topic audiences around the world can relate to, MTV introduces the brand new docu-series Sleeping with the Family, which explores the challenges of navigating young love – and the sparks that fly when partner and parents collide. Contrasting two sets of rules, two ways of living and two generations with explosive results, Sleeping with the Family delves into the universal dilemma of dating when parents disapprove and the relatable drama that ensues. Sleeping with the Family is set to premiere on Monday, 24th March* on MTV.
In each 60-minute episode of Sleeping with the Family, a young couple agrees to live with one set of in-laws and abide by their laws for one week. But the “my house, my rules” scenario is soon turned on its head, as parents are made to live the following week under the rules of the new generation.
Though family tension plus relationship drama can be a recipe for conflict, Sleeping with the Family explores how seeing things from another perspective can result in newfound respect, understanding and closer family ties. The truth is, there’s more to everyone than meets the eye.
Sleeping with the Family is executive produced by Andrea Speziale-Bagliacca and Ilya Colak-Antic for MTV and Thomas Benski and Misbah Alvi at Pulse.
*Check local listings.
Introducing the Sleeping with the Family ‘Rule Switcher’ site
Set to launch on Monday 10th March 2014
To celebrate the launch of Sleeping with the Family,MTV’s World Design Studio has developed an interactive microsite, ‘Rule Switcher’, where users will be able to control and manipulate their viewing experience on their personal computer by using their bedroom light switch and a webcam.
With the flick of a switch, users can control whether the young couple on their screen are behaving in a way their parents would approve of, for example doing homework or tidying their bedroom…or if they’re getting up to no good in the dark.
Using tailored software to analyze the average luminance in the image captured via the user’s webcam, the Sleeping with the Family ‘Rule Switcher’ site lets users decide whether they prefer to live by #KidsRules or #ParentsRules.
From March 10th go to http://ruleswitcher.mtv.com/to visit the Sleeping with the Family ‘Rule Switcher’ microsite.
MTV is the world’s premier youth entertainment brand.With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms.
About Pulse Films
Founded in 2005, Pulse Films is an internationally recognized TV, Film, Music and Content Company with offices in London, New York, Los Angeles & Paris.Pulse has quickly established itself as an innovative and dynamic new voice within the media and creative industries through its awarding-winning feature-length Film slate & TV programming across factual entertainment formats, reality and documentary.Pulse is currently in production in both North America & Europe on several major primetime projects to launch in 2014.Fast Company recently named Pulse as the 4th 'Most Innovative Global Company' in music, just behind YouTube & Spotify. http://www.pulsefilms.com
About Viacom International Media Networks
Viacom International Media Networks(VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, Channel 5 in the UK, VH1, VIVA, COLORS, Spike, Game One and Tr3s: MTV, Música y Más. Viacom’s brands reach more than 3.2 billion cumulative subscribers in 170+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom