MAJORITY OF MILLENNIALS BELIEVE THE WORLD CUP WILL BE MORE EXCITING THAN THE SUMMER OR WINTER OLYMPICS, FINDS NEW MTV GLOBAL SURVEY
Young People in Germany, Spain and Latin America Most Confident of Victory
11 JUNE 2014, NEW YORK
SummaryAs sports fans across the globe gear up for the 2014 FIFA World Cup, MTV today announced the results of a new survey gauging young people’s excitement across eight of its key regions*, including Australia, UK, France, Latin America (Argentina, Colombia and Mexico), Germany, Italy, Southeast Asia (Philippines, Malaysia and Singapore) and Spain. The survey found that 61 percent of Millennials believe the World Cup will be more exciting than the Summer or Winter Olympics.
New York, NY (June11, 2014) – As sports fans across the globe gear up for the 2014 FIFA World Cup, MTV today announced the results of a new survey gauging young people’s excitement across eight of its key regions*, including Australia, UK, France, Latin America (Argentina, Colombia and Mexico), Germany, Italy, Southeast Asia (Philippines, Malaysia and Singapore) and Spain. The survey found that 61 percent of Millennials believe the World Cup will be more exciting than the Summer or Winter Olympics.
In addition, a similar survey taken in the United States found 74 percent of American Millennials believe the World Cup is an important event in uniting people around the world, while nearly half agree Millennials are more engaged in the World Cup than older Americans.
Germany led the list of countries most confident of a potential victory with 76 percent, followed by defending champions Spain with 69 percent, Latin America (Argentina, Colombia and Mexico) with 60 percent and Italy with 59 percent. On the opposite end of the spectrum, UK and France ranked the highest of countries most confident their teams will lose with 51 percent and 50 percent, respectively. In the United States, 43 percent of Millennials believe Team USA will win.
Given the World Cup is a time full of intense displays of national pride, MTV also surveyed what young people view as the most popular national symbols associated with their country/region.** Below are the top five ranked people, places and things as chosen by Millennials in each territory:
1. Sydney Opera House
4. Ned Kelly
1. Fish & Chips
2. The Queen
3. Big Ben
4. David Beckham
5. Wallace & Gromit
1. Eiffel Tower
5. Asterix & Obelix
LATIN AMERICA (Argentina, Colombia, Mexico)
1. Simon Bolivar
2. Machu Pichu
5. Lionel Messi
2. Brandenburg Gate
5. Ludwig van Beethoven
3. Leonardo da Vinci
SOUTHEAST ASIA (Philippines, Malaysia and Singapore)
2. Jackie Chan
3. Dim Sum
2. Miguel de Cervantes
3. La Alhambra de Granada
4. Rafa Nadal
4. Fast Food
5. Pickup Trucks & Tailgating (tie)
Survey conducted in Australia, UK, France, Latin America, Germany, Italy, Southeast Asia and Spain consisted of a 10 minute online survey among people ages 16-34.
In the United States, surveys were conducted via MTV internal panel in the United States consisted of 215 Millennials ages 14-24 and via YPulse Instant Poll among 1200 members ages 13 to 34 of the Thumb mobile Q&A community.
*World Cup host country Brazil was not included in the survey.
**Respondents selected their choices from a pre-determined list of approximately 10 choices, including national food, symbols of tradition, pop stars, actors, sport stars, national monuments, brands, etc.
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MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms.
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